The VR Museum Advantage



How many of your artefacts are on display to the public? What areas do visitors always want to explore, but must remain tantalisingly out of bounds?


CONVRTS allow virtual visitors to go behind the scenes, choose what is of interest to them and explore in their own time.


It is for these reasons that The American Natural History Museum has recently opened up its archived collections via VR, showing the collection behind the collection.


An engagement enhancer: A study by ad tech firm YuMe and research firm Nielsen used neuroscience techniques to gauge 150 participants’ emotional responses


Virtual reality elicited both higher emotional engagement than 2D and 360-degree video content on a flat screen, and held attention for significantly longer compared to content deliverd entirely in 2D.


Making the inaccessible accessible: It helps bring the static to life. Unique information ‘tags’ function as interactive labels. They pop up at the viewer’s discretion to provide further information – they can even include website links. Imagine showing a machine in-situ in the museum, and linking that to a video of the same machine in action.

A VR-ready tour also provides an opportunity for outreach. Outreach to communities who don’t have access to the museum – whether that is for geographical or physical reasons. And outreach to visitors who cannot fully experience exhibits on display in the physical world. In a VR scanned museum, everyone is 5’9” and able bodied. ​Read more about the accessibility advantages


For Kelham Island – part of Sheffield Industrial Museums Trust – we captured the workshops. These are areas on display to visitors, but ordinarily out-of-bounds. We took the public into places they aren’t allowed to go. Rather than reducing the demand for in-person visits, we generated interest, sparked conversation and satisfied a demand. Check it out for yourself:



Google’s and Facebook’s virtual reality execs place museums at the heart of VR adoption. They believe most people will lean back and gaze at virtual worlds, not race through immersive games.


“I’m excited about VR’s potential in making art forms much more accessible, but in a form that’s much more true to the original”Clay Bavor, who’s in charge of Google’s VR.

If you see a flat photograph of a dinosaur skeleton on a phone, that’s not true. But craning your neck to see all the way to the top? That’s entirely true to the original. That is what an immersive space from CONVRTS delivers.



Choose to make your museum accessible, innovative and open. Choose CONVRTS.

For a no obligation discussion about your museum and how it can take advantage of virtual reality, please do get in contact. In addition to our scanning technology, CONVRTS staff have previously run VR workshops, delivered talks and held VR consultancy sessions for museums and the Third Sector.