1. POSITION YOURSELF AS INNOVATIVE AND INDUSTRY LEADING… OR RISK BEING LEFT BEHIND
No doubt you promote the university as being cutting-edge and technologically advanced. A VR-ready tour gives the ideal opportunity to prove it. Remember, even when not viewed through a headset, but instead viewed on any laptop, tablet or smartphone, a CONVRTS tour delivers a breathtaking experience.
Make no mistake, VR isn’t a fad. The size of the investments made by companies such as Facebook, Google and Microsoft ensure it won’t be. Which means there is the risk of being left behind and being viewed as outdated by not adopting VR early.
If all this seems a little daunting, just remember that CONVRTS are here for you. We talk your language. We understand your specific requirements. We take care of every aspect to produce a simple-to-use experience that is guaranteed to make people sit up and take notice of your university.
2. ENGAGE STUDENTS AND PARENTS IN THE RESEARCH AND DISCOVERY PHASE OF CHOOSING A UNIVERSITY
Let prospective students and parents explore your facilities in a way that is memorable and sharable.
You can distribute your 3D tour via email or social media, in addition to showcasing it in a live window on your website. It really is as simple as sharing or embedding a YouTube video.
One study found immersive 3D tours produced 97% more leads than ‘standard’ photography, with an average time spent on tours at over three minutes. A tour doesn’t replace an in-person visit, but it does grab attention. It offers a big first step along the path to ‘Yes’. For example, Thomas Cook reported a 190 percent increase in tours booked to New York City after offering a virtual reality experience of the city in their stores.
3. MULTI-FORMAT READY
No matter if a prospective student or parent is viewing on PC, tablet or phone, CONVRTS’ 3D spaces look great and feel intuitive to navigate.
You don’t need a VR headset to enjoy. Although, with basic cardboard headsets now costing less than £5, it’s a technology within reach of most. Perhaps you’d like to mail a Google Cardboard headset out to ensure you score maximum attention – we can help you source custom printed versions.
Regardless how your prospective student chooses to view, they are sure to have an experience that will live long in the memory.
4. ‘TAGS’ ADD FURTHER INFORMATION
Tags work like interactive labels. They add media-rich information to specific geographic points. It means you can provide further information such as contact pages, a video or a link to an external website.
For example, a tag in a sports hall could tell you when the hall was built and at what cost, then take the viewer through to a video showing a basketball game held in the building. It all adds up to an engaging, memorable experience.
And it’s not all just for show. According to the Huffington Post, VR tours of college campuses caused a “30% increase in physical visit requests” for participating colleges, resulting in a 12.3% conversion rate.
5. REACH OUT; MAKING THINGS ACCESSIBLE
Whilst we’d always suggest that VR tours are to boost in-person visits rather than replace them, for many reasons open days are not accessible to all. Perhaps you have students who attend from overseas, or others who cannot make Open Days.
A 3D tour can be used to give a much more accurate idea of campus life than still photography, and reassure faraway parents that their son or daughter will attend a school that is mindful of its responsibilities as a dutiful education and support provider.
6. LET PEOPLE EXPLORE WHAT IS IMPORTANT TO THEM
Unlike dated 360-degree video or panoramic still photography, where you have to look through the eyes of the camera operator, a CONVRTS scan lets you – the viewer – take control.
We’re all different; we all attach differing importance to things. Rather than going for a one-size-fits-all approach – which only succeeds in delivering a mediocre experience to everyone – our 3D immersive spaces let the viewer navigate to what is important to them. Allowing them take as much time as they need, and return to the same points over and over again.
It is important to not confuse CONVRTS’ 3D models with 360° images of previous years. Our 3D models capture much more data about a space than the old 360° views did. The result is 3 different ways to explore the space: 1) Fly-through, 2) Dollhouse view and 3) Floorplan view.
Similarly, don’t mistake for 360° video. Videos are passive media – the viewers sees only what you want them to see, in a designated order, with limited ability to explore particular areas in depth. Our immersive 3D walkthroughs are active media. By putting the visitor in the driver’s seat, they increase engagement and are more informative.
7. SCORE A PUBLICITY WIN
In addition to the powerful word-of-mouth marketing that comes with the immediate, meaningful, memorable impact, what positive press could you generate by being one of the first schools in your area to offer a virtual reality experience? What would this say about your attitude to technology, innovation and catering to digital natives?
CONVRTS are on-hand to provide interviews, quotes and help drafting your press release to ensure you get maximum mileage from your VR investment. The opportunities associated with being an early education adopter are enormous – take full advantage.